User Personas were created to develop an understanding of potential users of the website. Who they are, their goals, and their needs help shape the overall purpose of the website and how it will be used thus influencing design decisions.
Using a flow chart a user interaction design was created and finalized to aid in the user checkout interface design and chronology of the user experience.
Wireframes were built organizing the layout of the website while being mindful of usability principles throughout the shopping cart/checkout experience. Visual design mock ups were created incorporating a minimalist design asthetic and images were optimized for the website.
I am a user experience designer with a passion for creating technical solutions that are as useful as they are beautiful. It is my belief that the ideal customer experience is the most important and valuable factor in cultivating sustainable success in any industry.
