Using data on the most visited categories, traveled paths to conversions, and stakeholder feedback the Ably landing page was designed to offer users the easiest access to an array of Ably products. From men's and women's collections, newest arrivals, and styled on social media the landing page offers it all at the user's fingertips.
The approach to Ably's emails consisted of a holistic strategy involving not only visual design but how each campaign went about reaching the end user. Using historic data on previous campaigns and each individual users interaction with the email itself, customized emails were sent to achieve the most conversions as possible.
The Ably out-brain project was a single marketing webpage used as a catalyst to draw in new customers to the main Ably e-commerce website. The challenge with this project was to create a style with an editorial undertone while still quickly communicating the Ably brand and easily direct customers to their main website. The end result was a page that through clean design communicates what makes Ably stand out and easily offers direct paths to shop Ably products and more information about their technology.
I am a user experience designer with a passion for creating technical solutions that are as useful as they are beautiful. It is my belief that the ideal customer experience is the most important and valuable factor in cultivating sustainable success in any industry.
